Skier framed by a rime-ice arch at sunrise
The Maison — Our story

Haut. Cime.

Two words from the French of the Alps: high, and summit.

Whiteout Headwear was founded by three friends who spent every winter they could in the Valais and never found a beanie that felt as considered as the rest of what they wore. The technical ones looked technical. The fashion ones fell apart in a season. So we made our own, in small numbers, with the mills that make knitwear for the houses we admire.

We do one thing. We make beanies, and a few caps for the months in between. Doing one thing lets us obsess over details nobody else bothers with: the depth of a crown so it sits right under a helmet, a rib that recovers after four months of being pulled on and off, a cashmere that softens rather than pills.

Mills and materials.

Our pieces are knitted in Portugal and Italy from yarns we can name: cashmere from Biella, merino from Prato. Every beanie carries its mill on the inside label, and every Atelier piece is numbered.

We do not run sales. We make what we believe in, price it fairly once, and stand behind it with a lifetime repair service.

If you wear one of ours on a cold ridge at first light, you'll understand the name.

Identity
Primary emblem — twin peak and horizon
Wordmark — tracked, all caps
Embroidered emblem — 12 mm, tonal thread
Black and white portrait of a man in a knit beanie
Packaging

Boxed like it was made for someone.

A rigid stone-grey box with a blind-debossed emblem, lined in unbleached cotton. Inside: the beanie folded once, a numbered card with the mill of origin and care notes, and a cedar sachet. No plastic anywhere. The box is designed to be kept.

Shop Atelier